Less is More
Hopefully you will of heard the axiom, “Less is more”. This is true when using categories and tags within your posts, events or products. It is important to ensure that you are giving as few options as possible whilst giving the visitor a choice that fulfills their requirements. Coupled to this it is important that the page that the tag, or category, that the visitor is taken to is as advertised. Never tag a page for the sake of tagging a page, it should only be done because the content is relevant to other pages that have been tagged or catergorised in the same group.
All categories and tags should represent a keyword that a reader would potentially search for. If a visitor is interested in landscape paintings then they may well use “landscape paintings” as the search term. In this example “paintings” would be the category, as we use on the website, and “landscape” as the tag. The tag could easily be “seascape” or “abstract” but the category stays the same. The medium such as “acrylic” or “watercolour” could also be added as tags if applicable.
Posts, events and possibly products, should typically be in no more than one or two categories, and tagging should be limited only to content that is relevant within the post. If you cannot think of a suitable tag then don’t tag it. Using for example “local scene” is not helpful whereas “sussex scene” could be. Keep the tags short and seperate. One or two word tags are best and you can use tags like “sussex scene” and “sussex” but “scene” is unlikely to be used as a search term on its own. Avoid joining words as well, “shoreham harbour” would work, “shorehamharbour” won’t.
If you have any questions, suggestions or recommendations then please use the comment form below.